Nothing better then having clothes that can be worn in many different ways like a light coat that both works like a light spring coat or as a dress like here. Add a waist belt to create feminine definition and a pair of ballerina sandals for summer.
It doesn’t need to be boring to be sustainable, so here I’m guiding you to a few of the great things to shop from the world wide web that will keep your wardrobe up to date and perhaps chance your shopping habbits into a more conscious direction.
Sustainability doesn’t need to be boring, brown and beige and only made by linen materials. The world around us is changing, and the opportunities and challenges of the fashion businesses are evolving. H&M and Adidas are two great frontrunners on the sustainable thought in their business strategies, but smaller brands have totally changed their way of doing clothes. In Denmark we are really proud of knitwear brand Aiayu, who for years now has put an effort in making great knitwear with a conscious approach. Find more about them here!
Another great Dane is the newly re-launched fashion brand Fonnesbech that back in the early 1900’s was one of Scandinavia’s leading department stores. Since 2014 their core focus has been on sustainability and promoting responsible consumption. The production is done in Europe, only using environmentally conscious fabrics like organic wool, cotton and their recycled polyester Newlife, which is made from post-consumption plastic bottles found in the North of Italy. What I really like is their way of making timeless pieces with clean elegant lines that goes perfectly into our Scandinavian minimalistic wardrobes. Read more about them here!
We just entered the Copenhagen Fashion Summit week, and later we will let you in on much more of what we will see next, when it comes to a sustainable approach to the fashion business.
There is only two weeks left until the big kick-off of this years Copenhagen Fashion Summit – here on The You Way we will highlight the sustainable conference over the next weeks. This year the conference will be held at one of the most beautiful auditoriums worldwide, The Copenhagen Concert Hall and hosted by model and actress Amber Valletta and fashion journalist and new host of CNN Derek Blasberg.
Mario Testino has chosen to open the doors for his first solo exhibition on the same day to mark his support for the event. He has been a great supporter of CFS since its beginning, so it comes as no surprise that the exhibition will open just in time. The title No limits touches upon Testino’s personal experience of Copenhagen as a city that embodies openness and positive attitude towards life. Testino says “When in Copenhagen, I feel a sense of freedom to be and do as you want.” He continues: “I have been attracted to it since the beginning… I did one of my favourite series for V Magazine there on a very hot summer day, and I was so inspired by the freedom of the people.” In collaboration with Ege Tæpper, a sustainable carpet company, the three floored exhibition will be connected.